Our relationship with the ONE Campaign goes as far back as early 2005, when we produced the television and print campaign “One by One," directed by Marcus Tomlinson, drawing attention to the issues of AIDS and global poverty. A diverse cast of A-List talent including Tom Hanks, Susan Sarandon, Al Pacino, Brad Pitt, Penelope Cruz, Benicio del Toro, George Clooney and many others urged viewers to visit ONE.org and commit their voice to calling for a solution to global poverty.
Moving beyond traditional PSAs, we helped make the ONE Campaign message go mobile. With the ONE App for iPhone, we designed and built the first ever mobile app designed exclusively for advocacy, allowing users to take political action and promote change on the go. With just a few taps, users could call their Senators, sign petitions, or stay up to date with the ONE blog.