The multi-year, 30-part documentary series takes viewers inside Ford Motor Company as it attempts one of the largest corporate turnarounds in history. With candid interviews from Ford executives, employees, industry experts and even Ford detractors, Bold Moves approaches each segment from every angle and keeps asking the question: Will Ford succeed? Integrated with blogs and other digital efforts, each new film installment could both initiate and react to ongoing conversation with a global online audience.
Directed by
Partners

Ford Motor Company
JWT

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