ACTIVATE is a multi-platform storytelling partnership and six-part documentary series – bolstered by custom content distributed across National Geographic’s unrivaled social, digital, linear and print channels. It will raise awareness around extreme poverty, inequality and sustainability issues to mobilize Global Citizens to drive meaningful and lasting change on the Global Citizen platform.
Each episode delves into a different issue connected to the root causes of extreme poverty, following a specific Global Citizen campaign and the organizers, amplifiers, grassroots activists, action-takers, and the people whose lives are being changed. Episode topics include: eradicating extreme poverty, ending cash bail, breaking down barriers to girls’ education, funding education for displaced children, ending plastic pollution, and helping to solve the water crisis.
ACTIVATE will take audiences from the Global Citizen Festival stages to the front lines of change around the world, and spotlight real time efforts that address issues related to extreme poverty. Through the eyes of activists includingHugh Jackman, Priyanka Chopra Jonas, Becky G, Usher, Common, Rachel Brosnahan, Gayle King, Bonang Matheba, Pharrell Williams, Darren Criss, and Uzo Aduba, and told through the iconic storytelling lens of National Geographic, viewers will hear the stories, meet the people, and witness first-hand, the work that is being done to combat extreme poverty and inspire a global movement.