An initiative for the Mayor’s Office of Film, Theatre and Broadcasting, we established the identity of the "Made in NY" brand, to celebrate a city home to the most innovative creators in the world, and the city's ever evolving media and entertainment industries.

The campaign supported the initiative of the Mayor's Office to attract and encourage film and television studios to produce work in New York City, with the logo and graphic identity system serving as the basis for all of the City’s production-related promotional materials. 

The collective body of our work for the City was also cited by the Smithsonian Cooper-Hewitt Museum as a major contributing factor to our being awarded the National Design Award for Communications Design.
Partners

Mayor's Office of Film, Theatre and Broadcasting
Bloomberg LLC

Revolutionizing the way New Yorkers are able to access and interact with city government services, 311 has become an essential tool to for the city's residents. 

We designed a bold, graphic and easy to understand identity, accommodating for a multi-national, multi-lingual population of almost 18 million people. 

The logo and graphic identity system we created has become the basis for a continuing multimedia awareness campaign, which has appeared everywhere from taxi tops and bus shelters to newspaper ads and television PSAs.