Located at the Palais de Tokyo Paris, the Culture Chanel N°5 exhibit contained an exclusive collection of art and historical pieces revealing the iconic essence of the brand.
CHANEL engaged RadicalMedia to conceptualize and design the identity for Culture Chanel Nº5 that encompassed all communication elements along with the official exhibition website. Our minimalist vision suspended the iconic Nº5 bottle in air and took over Paris as key art, posters, print ads, web banners, invitations, and tickets.
We developed the website to serve as a teaser for the story and content at the exhibit, geared towards two types of audiences: those who planned to visit the event in Paris, and those who were only able to experience it from afar.
The mobile version of the site also served as a guide to the exhibition for visitors, bringing "Culture Chanel" to life.