Premiering as a pilot and then developed into a series with MTV, this branded initiative helped position Unilever/AXE Dry as the authority on navigating the challenges and pitfalls of dating. In collaboration with Bartle Bogle Hegarty, we also co-created and produced promotional materials including a website, posters, interactive wireless platforms, and much more.
Partner

Axe/Unilever
BBH

Network

MTV

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