Audiences from around the globe came together to watch former Grateful Dead members Bob Weir, Mickey Hart, and Bill Kreutzmann partner up with John Mayer, Oteil Burbridge, and Jeff Chimenti and play some of the Grateful Dead’s classic songs, which were streamed live on the American Express UNSTAGED website, and mobile app. Fans with the app enjoyed an enhanced livestream experience including exclusive backstage content, behind the scenes photos, little known trivia, and more to get additional insider knowledge.

Director Brett Ratner and RadicalMedia wanted to give fans something extra special and went behind the scenes to dig into the band’s experience getting ready for this special, limited run tour.
Client

American Express

Partners

American Express
DigitasLBi
DDCD
PMK*BNC
Vevo
YouTube