Fred Armisen set out to shed a new light on the hit-making rockstars, Kings of Leon. Through a set of crazy competitions – from eating contests to go kart racing – we helped Fred Armisen bring to life his unique vision for this show. 

 Every piece of content and a fan fueled poll led to the final moment following the live show from London when Fred officially crowned the best “King of Leon” – himself. 
Client

American Express

Partners

American Express
DigitasLBi
PMK*BNC
Vevo
Youtube

Directed by

Fred Armisen