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American Express brought Kendrick Lamar to New York City, in order to play an intimate set at Brooklyn’s Music Hall of Williamsburg. The secret show was announced only days before and was revealed with a series of mysterious Brooklyn inspired content pieces, which RadicalMedia created in order to increase anticipation for the show. RadicalMedia and American Express then gave the world a front row ticket, by sharing the once in a lifetime opportunity with a mass audience on Facebook Live. One song from the original live stream, which reached over five million views, can be seen here.