Grey Goose didn’t want an agency; As a premium brand, they wanted a creative studio to articulate the ethos of “The World’s Best Tasting Vodka.” Having created and produced their lauded Sundance Channel series, Iconoclasts, Grey Goose asked us to own the capacity of their global advertising and brand identity over five years.
Grey Goose Vodka
In this Sundance Channel original series, leading innovators and creative visionaries come together to discuss their passions and creative processes to provide viewers with an inside glimpse into the inspiration and motivation that made these Iconoclasts who they are today.
On Discerning Taste
We developed the “On Discerning Taste” brand platform to support Grey Goose’s luxurious identity. The aesthetic is coherent throughout our production of traditional advertising, online presence and location-based installations.
Brand History & Intrinsics
We helped to tell the brand's origin story through beautiful photographic and film portraits of the Cognac region of France.
Grey Goose Vodka Website
The Grey Goose website both elevated and editorialized the lifestyle image surrounding the brand. Carefully considered cocktail photography, food styling, and cultural content created a unique brand experience online.
Rising Icons, an 8-part television and concert series, offers a glimpse into the lives of emerging artists by chronicling their journeys at home and on tour. The series is an endeavor for high-end vodka brand’s Grey Goose Entertainment division, in conjunction with BET Networks.