We concepted and executed a range of creative for the oldest rum brand in the world to heighten brand awareness and increase consumer engagement. Projects included the brand visual identity, a revamp of existing product design & packaging, and creating packaging and marketing materials for new offerings.
We also created a suite of films telling the brand story in a compelling way, and giving insight into the history of rum and its rightful place in the modern cocktail. Along with the films, we spearheaded brand campaigns as well as the corresponding media and advertising materials.
Creative work went beyond the US and was also leveraged in Barbados at the Mount Gay Visitor’s Centre and in rum shops throughout the island.