This emotional portrait honors 1984 Olympic athlete and former world record high jumper Zhu Jianhua, who faced the difficult decision to sacrifice Silver in order to go for Gold. Premiering on CCTV and 7 other Chinese networks, the television documentary and integrated digital, print and television-based support campaign showcase athletes discussing the fear of failure at a time when their country was singularly focused only on victory.
Directed by

Nike China

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