Along with our partners, we wanted to address this problem with candor and integrity. The Blue Paradox is an immersive experience that seeks to move, engage, inspire action and spark conversation.
The journey began in London in 2020, when our short-term installation got extraordinary public response. Now we’re making a long-term commitment to this cause, with an innovative multi-year museum experience.
The Studio team at RadicalMedia concepted, designed, developed, produced, and installed The Blue Paradox at Chicago’s Museum of Science and Industry – a location that delivers long-term prestige, impact and reach.
Our goal is to move, engage, inspire action and spark conversation. With deeper knowledge and broader connection on the issue, The Blue Paradox is a step towards safeguarding our future, together.
Ogilvy & Mather Chicago
Museum of Science and Industry, Chicago
When guests enter the immersive theater, they discover a floor of glowing phytoplankton. These tiny bioluminescent creatures respond and react to their movements – glowing and swirling with fluid dynamics around their feet.
Powered by Plastic Bank, this interactive quiz lets guests learn what their own plastic footprint is by answering some questions about daily activities. It then contextualizes their result by providing easy-to-understand scale comparisons.
The problem may seem insurmountable, but recognizing that consumers have incredible power through the choices they make, gives hope that, together, we can pave the way for a better tomorrow.
Finally, we ask guests to pledge their support by committing to less single-use plastic, more reuse and recycling, contacting their local government, or supporting innovative businesses. With their name displayed alongside other pledgers', we make a collective statement that gets louder every day.