Scientists predict that by 2025, there will be more plastic than fish in the oceans. 

An immersive experience created in partnership with SC Johnson and Conservation International, The Blue Paradox invites a broad audience to reach a deeper understanding of a nuanced problem: that we need plastic, but it is destroying us. 

This is a uniquely innovative project, connecting every discipline at RadicalMedia to tell a multimedia story that educates and entertains. 

Plastic pollution in the oceans is an extremely complex, long-term problem with no simple solutions. We wanted to candidly confront that complexity. But it was essential that we embedded it in a story that would reach and inspire the widest possible audience. Our approach was to develop and create rich, compelling stories, and present them in a dynamic experience that is exciting and interactive, exploring the beauty and majesty of the oceans as well as our role in creating - and addressing - this urgent issue. 

Through partnership with Conservation International and other leading researchers, astonishing facts help visitors grasp that there is real hope for our collective future, but only through the dedicated, long-term commitment of global governments, corporations and individual citizens. 

Blue Paradox seeks to show that by working together, we can solve this problem.

Learn more: www.blueparadox.com
Partners

SC Johnson

Ogilvy & Mather Chicago