The Tundra Endeavour documentary series followed this half-ton truck as it set out to tow an entire Space Shuttle. It used the tow to tell a larger story of the truck itself.
The five-part series set the stage by telling the history of Endeavour, and explained just how the Shuttle came to rely on this truck. It then explored just how it was that a stock truck could actually pull 150-tons, and why Tundra's American roots more than justified its towing an American icon like Endeavour. The final episode of the series took viewers front row and center for the tow itself, as the Toyota Tundra successfully hitched Endeavour across the Manchester overpass.
Saatchi & Saatchi
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