Overview
This multi-year, award winning series pits teams against each other in winner-take-all streetball battles.
Hosted by NBA’s brightest superstar, Lebron James, with Andre Iguodala and Ben Gordon, the NBA’s newest rookie standouts. In a new twist, the third season focuses on the team aspects of the sport, rather than the individual. Music was provided by hip-hop heavyweight, T.I., who recorded the show’s theme song.
Hosted by NBA’s brightest superstar, Lebron James, with Andre Iguodala and Ben Gordon, the NBA’s newest rookie standouts. In a new twist, the third season focuses on the team aspects of the sport, rather than the individual. Music was provided by hip-hop heavyweight, T.I., who recorded the show’s theme song.
Directed by
Client
Nike
Wieden + Kennedy
Awards & Achievements
